Principal, Pamalot Entertainment LLC
Pamela Henning – Pamela Henning is the Principal of Pamalot Entertainment, an entertainment marketing and business development consultancy launched in 2014. As her first project, she purchased the feature film rights to the 2013 documentary Long Shot: The Kevin Laue Story, which she packaged, then sold to WWE studios in 2015. The film is in pre-production and she is a Co-Executive Producer. She served as Head of Marketing on the documentary film Smiling Through the Apocalypse: Esquire in the 60’s and a Co-Producer of the documentary film I Grew Up In Princeton. Her clients have included: Marmont Lane Entertainment (Christine Peters & Jim Steele), TeleMotions, West Elm (a Williams Sonoma Inc.), and Wonderama Entertainment.
Pam launched Pamalot Entertainment after having spent six years as Senior Vice President, Integrated Sales and Marketing for Fox Cable Networks flagship entertainment brands FX, FXX and FXM. Her bi-coastal team collaborated with agency holding companies, their Fortune 500 clients and program producers to develop cross-platform linear, digital and social campaigns, credited for doubling ad revenue from $135M to $440M in 2013. She had oversight of $10M production and activation budget and the department P&L.
Prior to Fox Cable Networks, Pam served as SVP, Global Integrated Marketing for The Weinstein Company from 2006 to 2008. She developed brand partnerships for Weinstein & Dimension film and television properties. She was the lead Business Executive for television franchise Project Runway and is credited for launching their e-commerce platform and licensing/merchandising programs. Henning also served as Senior Director of Strategic Alliances and Integration for Serino Coyne, Inc. (an Omnicom Company), the lead advertising and marketing agency for live entertainment and Broadway show producers working on the show Chitty Chitty Bang Bang, Monty Python’s SPAMALOT and Wicked to name a few. Prior to Serino Coyne, she was a principal of consultancy BHS Entertainment/The Henning Group who launched the BMW Film Series with Microsoft, a Founder and Publisher of Grace Woman Magazine and spearheaded the digital transformation of the Miss Universe Organization. She spent 10 years with a Division of SONY as Director of Strategic and Interactive Marketing (Loews Cineplex Entertainment/Sony Retail Entertainment) with a prior position at MTV. Pam is on the Women’s Advisory Board for Digital Hollywood and an active member of the Television Academy of Arts and Sciences.