Tribeca PAC Board Vice President
Director of Communications and
Chief of Staff to the President of Retail
Christina Goethe is Director of Communications and Chief of Staff to the President of Retail at TD Ameritrade, one of the largest online brokerage firms in the country. A storyteller at heart, she understands the value of a compelling message and specializes in finding the right story to help define corporate cultures, build brands, shape reputations, and ultimately drive action. Throughout her career Christina has led public relations, communications and content strategies for not-for-profit, privately held and publicly held institutions. She has served as a company spokesperson, media trained executive leadership teams, spearheaded content strategies, and led multiple product and technology launches. Christina studied journalism at the University of South Carolina and received a Master’s in Corporate Communications from Baruch College in New York City. A travel and outdoor enthusiast, some of her best story ideas come while traveling, hitting the slopes, hiking, running, swimming and boating.